Secret deodorant asked, “What if girls weren't afraid? What if the brand could help empower girls to say enough is enough?” With that in mind, Secret created a call for girls to stand up and say, “Mean is NOT cool. Mean Stinks!” We used this mantra to create a film, website, posters, and a school kit.
"Food Re-Imagined" is a complete overhaul of how McDonald's visually approaches the presentation of their menu.